While paid media is a relatively traditional concept, it requires true expertise to maximize its impact. It’s important to have a firm grasp on the intricacies of the highly competitive space to ensure your budget is spent most efficiently.
The execution of an effective Paid Media campaign relies on accurate targeting, strong creative assets, message delivery at the optimal time and place, and efficient management. When all four of those factors are in place, your ideal customer is presented with a compelling ad at the lowest cost to your advertising budget.
Our Paid Media experts use a variety of tactics to raise brand awareness and increase revenue for your business. Learn more about Location3’s strategic approach to Paid Media below.
This programmatic purchasing platform allows us to leverage first party and advanced third party data for advanced targeting while controlling cost and reaching audiences in the appropriate context at the ideal time.
We continuously analyze campaign data and optimize toward top performing demographics, sites, geography, devices, and more to ensure maximum result delivery within your budget.
Facebook allows you to speak directly to a local audience through a variety of ad formats. Map cards that feature your business address, ad copy that uses local streets, and images of local landmarks are all ways to engage potential customers in your neighborhood.
Using our proprietary software LOCALACT, we can launch, manage, and report on your localized Facebook and Instagram advertising campaigns at scale.
Your audience is often looking for information and not your catchy slogan. We optimize your ads to include the elements that drive more than just awareness. With site links, call options, directions, and offers, we incorporate additional information that drives customer action into the creative.
It’s a visual world, and no ad format presents engaging storytelling like video. Digital video is a long format, versatile ad solution that allows you to inspire potential customers on an emotional level or reason with them on an intellectual level.
Marketing Trendline – CTV Marketers seeking to understand the Connected TV (CTV) opportunity will find a boon of resources in the CTV Trendline presented by MarketingDive and Inmar Intelligence. They’ve compiled a comprehensive set of articles demonstrating the growth and […]
Facebook’s New Research on Diversity & Inclusion in Advertising Diversity and representation matter in advertising, and a new study by Facebook demonstrates that advertisers who fail to consider these elements could be failing to reach a broader audience. Social Media Today’s Andrew Hutchinson has a review of […]
Photo by hao wang on Unsplash Google Ads Search Terms Report Update – How to Adapt Google Ads announced changes to its Search Terms Report in September, sparking outcry from the SEO community. Location3’s Justin [...]
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