Paid media planning and buying strategies that help you maximize efficiency in your advertising and reach the right audiences for your business.
Our data-driven approach to paid media planning and buying focuses on creating omnichannel campaigns that place your brand and business in front of your target audiences, no matter where they are. Along with demonstrated media buying experience across multiple business categories, we also understand that it’s crucial to ensure brand awareness campaigns and direct response campaigns, whether at the enterprise or hyperlocal level, work together seamlessly.
We start with an understanding of your business objectives so that our media strategies and recommendations align accordingly. From there, our data-driven tactical recommendations consider audience behavior, geography, flighting, seasonality, research, industry trends and more, as we help you build the optimal media mix model for your brand.
Media Planning
As the customer journey continues to evolve and include more touchpoints, we take a deep dive into your brand, your audiences, your competitors and your market opportunity, and use data and insights to determine the right channels and media tactics for your brand. In crafting a unique media mix model, we help you reach and engage your target audience throughout their journey, whether the objective is awareness or direct response.
Media Buying
By combining the human element of media buying expertise with best-in-class technology like SA360 and DV360, our campaigns better connect you with your target audience while ensuring brand safety and quality performance. From programmatic to direct buys, we provide tactical recommendations on crucial elements like ad copy and creative, landing page needs, measurement plans and KPI alignment. Campaign reporting also provides data transparency and actionable insights, all at your fingertips.
Media Planning & Buying Capabilities
CONNECTED TV / OTT
DIGITAL VIDEO
PAID SEARCH
PAID SOCIAL
DISPLAY
NATIVE
DIGITAL AUDIO & PODCAST
DIGITAL OOH
ACCOUNT-BASED MARKETING
LINEAR TV & RADIO
Resources
Webinar: How Digital TV Advertising Works
Paid Media Strategist Patience Carter provides a strategic capabilities overview for digital TV advertising with Location3. You'll hear how consumer behavior shifted due to COVID-19, an overview and explanation of OTT and CTV, and why [...]
Digital Recap: May 2021
IFA 2021 Marketing, Operations & Development Toolkit, Featuring Location3 The International Franchising Association (IFA) released its Marketing, Operations & Development Toolkit, with contributions from our own Josh Allen, VP of Marketing. Josh provides insights on […]
Industry Roundup: April 2021
WordPress Proposal to Block FLoC A proposal was put forward last week by a WordPress contributor to block Google’s Federated Learning of Cohorts (FLoC), its replacement for third-party cookies. WordPress CEO Matt Mullenweg emphasized that this was a proposal – only a proposal – and that […]