Never Stop Marketing: Your 2021 Local Media Mix

Alex Porter, Location3 CEO, was featured in February’s edition of Franchising World. His “Guide for Creating Franchise Revenue Growth” provides a tactical breakdown of digital marketing strategy for franchise brands. Top priority? Maximizing revenue at the local level. Here’s a breakdown of his advice:

  1. Start with Paid Search (PPC). This provides the opportunity to target prospective customers that are actively searching for related products and services.
  2. Layer in Paid SocialExpand your target audience, leverage visual creative to capture attention.
  3. Buy National Media with a Local Activation Mindset. 
  4. Keep Testing, Learning and Optimizing.

Learn more about the digital strategy needed to launch your brand forward in 2021.


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