IFA 2025 Marketing & Technology Toolkit

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Adapting your SEO strategy in the AI era explores how franchisor brands can evolve their approach to search engine optimization (SEO) in response to the rise of AI-powered search tools like ChatGPT and Google Gemini. With search behaviors shifting rapidly and AI surfacing content in new ways, this white paper breaks down the strategic and tactical adjustments franchisors must make to remain discoverable — especially at the local level. From structuring content for AI visibility to scaling local SEO across hundreds of franchise locations, this paper offers a blueprint for future-proofing your organic strategy.

Key Takeaways

• Why traditional SEO tactics are no longer enough in an AI-powered search environment

• How to create structured, intent-driven content that aligns with AI synthesis models

• The critical role of local content, schema markup, and offsite signals in AI-era visibility

• Ways franchisors can support scalable local SEO execution for franchisees

• What AI-driven discovery means for your brand’s authority and local engagement

Download the IFA 2025 Marketing & Technology Toolkit to read our full piece.