Programmatic Media

Our data-driven approach to programmatic media planning and buying focuses on creating omnichannel campaigns that place your brand and business in front of your target audiences, no matter where they are. Along with demonstrated media buying experience across multiple business categories, we also understand that it’s crucial to ensure brand awareness campaigns and direct response campaigns, whether at the enterprise or local level, work together seamlessly.

We start with an understanding of your business objectives so that our media strategies and recommendations align accordingly. From there, our data-driven tactical recommendations consider audience behavior, geography, flighting, seasonality, research, industry trends and more, as we help you build the optimal media mix model for your brand.

Why Location3?

As the customer journey continues to evolve and include more touchpoints, we take a deep dive into your brand, your audiences, your competitors and your market opportunity, and use data and insights to determine the right channels and media tactics for your brand. In crafting a unique media mix model, we help you reach and engage your target audience throughout their journey, whether the objective is awareness or direct response.

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Omnichannel Media for Franchises

We work to connect your business or service with the audiences most likely to convert. We offer the following programmatic media services:

Connected TV/ OTT
Digital Video
Display
Digital Audio & Podcast
Digital OOH

Each of these channels is a tool in our arsenal for reaching your audiences. We work with you to understand your media objectives and how they relate to your business goals, and develop an integrated media mix designed to reach, engage and convert customers across multiple devices, channels and platforms. Make sure you get the most out of your digital media and advertising so your budget is spent on reaching the consumers that matter to your brand and business.

Schedule a consultation with Location3 today!

Get Started with Programmatic Media Programmatic Media Buying

By combining the human element of media buying expertise with best-in-class technology like Basis and SA360, our campaigns better connect you with your target audience while ensuring brand safety and quality performance. We provide tactical recommendations on crucial elements like ad copy and creative, landing page needs, measurement plans and KPI alignment. Campaign reporting also provides data transparency and actionable insights, all at your fingertips.

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