Industry Roundup: June 2022

White Paper: The Franchise Marketing Trifecta

A successful, holistic franchise marketing strategy is built upon three core pillars: Franchise development, talent acquisition, and recruitment, and customer acquisition marketing. Read this white paper to learn how The Franchise Marketing Trifecta approach can help you maximize ROI across all three pillars.

Why Video Ads Need to Be in Your Franchise Local Media Mix

Running campaigns on channels like paid search and paid social are table stakes for any franchise today. But where should they look next to develop a more robust local media mix? Local video advertising. Read the article by our CEO, Alex Porter, featured on Entrepreneur here.

In addition, check out this helpful guide from Google on the 4 key drivers of ROI for YouTube ads. By focusing on creative, ad format mix, reach and frequency, and audience, advertisers can better understand the contributors to their ROI. Read the full article here.

Location3 & Wild Birds Unlimited Win Big at Franchise Innovation Awards

We’re excited to share that our work with Wild Birds Unlimited won at the Franchise Innovation Awards. Read more about the entry and awards here.