Industry Roundup – October 2024

From hot topics, to news worthy updates, here are the latest headlines in digital marketing and franchise for the month of October:

Meta’s AI Tools Growing Amongst Users & Advertisers

Reviewing Q3 performance, Meta shares interesting updates on their new Generative AI tools, read in full here:

• Ad impressions across the firm’s family of apps rose 7% YoY while the average price per ad jumped 11%, signaling healthy demand. E-commerce continued to be the most active advertiser vertical, followed by healthcare and entertainment and media. 
• More than a million advertisers used the AI tools to create more than 15 million ads in the last month, and they estimate that businesses using Image Generation are seeing a 7% increase in conversions
• Meta AI active users continues to grow nearing 500 million monthly
• Meta is developing an AI-powered search engine to compete with the likes of Google & Bing

From Demand Gen to Revenue: How Franchisors Can Leverage Digital Media to Fuel Franchisee Growth

Location3 sponsored the recent IFA WednesdayWise Webinar. Covering how top franchisors are using YouTube, CTV/OTT, and other upper-funnel digital tactics to create brand awareness and drive demand among prospective target audiences. We also explored how franchisees can harness localized marketing strategies to turn increased demand into leads, customers, and sales, so you can ensure your marketing and media plans for 2025 are designed for growth. Watch the webinar recording here.

L3 White Paper: Integrated Marketing for Franchise Growth

We released our latest whitepaper Integrated Marketing for Franchise Growth – A Blueprint for Maximizing ROI. Download here to learn more on how aligning National, Regional and Local marketing efforts drives results for franchise growth.

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