Industry Roundup – July 2023

Here are the latest updates for the month of July:

How a Digital Agency Can Help Your Franchise Marketing Team Leap (and Sleep) Part 1:

Part 1 of this blog series written by Drue Townsend discusses how the right digital marketing agency can help franchise businesses achieve sustainable growth by providing comprehensive strategies, competitive analysis, and budget planning, making them an indispensable extension of the team. Read it here.

 

Meta Threads: The Next Big Thing in Social Media?

Is Threads, Meta’s text-based social app, the future of social media? Read Tracy Mastrangelo Bennett’s take on this new trend. Read it here.

 

People Have Begun to Love Apple’s Most Hated Product

Read about the rising popularity of Apple Maps on iPhones as it gains a significant lead over Google Maps in terms of user engagement and the potential implications for the mapping industry. Read it here.

Twitter’s rebrand is the next stage in Elon Musk’s vision for the company. But does anyone want it?

Twitter announces a major rebranding strategy, changing its name to “X” and introducing innovative features, following Elon Musk’s acquisition of the platform, aiming to revitalize its user base and overall appeal. Check it out.

 

What Apple’s iOS 17 privacy shift means for marketers

The release of iOS 17 brings changes to link tracking, posing challenges for marketers as it limits the ability to collect data on user behavior and could impact ad targeting and measurement efforts on Apple devices. Read it here.