Industry Roundup – July 2024

Here are the latest updates in digital marketing and franchise for the month of July:

Google’s Cookies To Remain

Google has reversed its decision to phase out third-party cookies in Chrome. Instead, they plan to allows its user to make their own choice regarding their web browsing tracking. Read more about it here.

National Labor Relations Board Withdraws Joint Employer Push – IFA Responds in Victory

After the NLRB withdrew it’s appeal on the joint employer rule, the International Franchise Association releases a statement stating “a landmark win for franchise small businesses”. Read more details here.

Reddit Launches Beta for New Lead Gen Ads

Reddit has launched a new beta Lead Generation Ads with Zapier connections, available globally for advertisers working directly with the platform. Read more here.

Meta Pushers Advertisers to link GA4

Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. Integration offers insights but has limitations. Learn more here.

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