Industry Roundup: November 2020

Photo by Paweł Czerwiński on Unsplash

Not too late to register! The Franchise Activation Conference is this week

Achieve growth in 2021 with the help of the International Franchise Association, Google, and LOCALACT. The Franchise Activation Conference will feature two days of informative keynote sessions and panel discussions to help franchisees learn best practices in marketing, understand recent public policy and governmental changes, and more! Join us this Wednesday and Thursday, December 2-3! Find the complete agenda and register here.

Facebook Advertisers: Start Now with CAPI  

What’s CAPI, you ask? Facebook’s Conversions API is a Business Tool designed to help advertisers balance ad personalization and user privacy as browser cookies become obsolete. Significant industry changes are coming in 2021, and advertisers must adopt new tools in order to keep digital advertising costs low, attract customers with personalized ads, and maintain privacy standards that consumers expect. Learn more about CAPI and how to get started. 

Photo by Will Francis on Unsplash

Build, Buy, or Partner? Tips for crafting your 2021 franchise marketing plan 

Create better balance between internal and external resources by applying the Build, Buy, or Partner decision-making strategy to your franchise marketing plan. Location3’s franchise digital experts Josh Allen, Tom Lynch, and Ted Asbury share their industry insights for the International Franchise Association’s Webinar Series. Watch to learn more. 

Relevant Industry News, Weekly 

From concrete advice on how to approach California’s new privacy laws, to marketing tips for the holidays, we seek to provide a review of the week’s most pertinent industry news in our Digital Recap. Our November 13th edition has some practical advice for marketers, as well as insights into a channel that continues to boom despite the year of uncertainties: Connected TV. Read more. 

A Year in Revisions 

In his report for Insider Intelligence, Ethan Cramer-Flood examines the US marketing forecasts that were revised most significantly due to COVID-19. The forecasting recalculations provide insights into some unexpected booms and busts during the pandemic, along with handy infographics that summarize findings. Read the executive summary here.