New Platform Beta Launch: LOCALACT

For more than 16 years, we’ve been effectively managing local digital marketing programs for Fortune 500 companies across the globe at Location3. As a leader in the local digital space, we’re excited to announce the initial beta launch of a new platform that reflects an evolving marketing atmosphere where brands with a brick-and-mortar presence are seeking new ways to drive more customer actions on a location-by-location basis. Our newest software, LOCALACT, is a platform built to power and scale local digital marketing for franchise systems and multi-location businesses with the goal of driving more in-store customer volume for their business locations.

“Helping our clients improve their digital performance has always been our number one goal as an agency from the day we opened our doors in 1999.  When Google Maps was launched in 2005, we saw an opportunity to become experts in helping our clients drive more in-store traffic by using a unique channel that was brand new to the masses.  Since then, the entire local landscape has evolved tremendously, and we’ve leveraged our experience, knowledge and strategic successes to develop a platform that allows brands with a national presence to make more impactful business decisions at the local level,” said Location3 President & Chief Strategy Office Alex Porter.

We’ve managed and optimized more than 100,000 local business listings for brands including Dunkin’ Donuts, In-N-Out Burger, Scottrade and more. That experience has informed the creation of LOCALACT, which will ultimately allow clients to communicate consistent brand messaging across the board using multiple digital marketing channels, while also giving individual business locations the autonomy to connect with more consumers and gain more customers. Today’s LOCALACT beta launch involves a limited client release of the Business Listings reporting application that is the first pillar of the platform.  We combine powerful business data validation, Business Listing KPI reporting and expert in-house strategists to ensure your business listings aren’t just accurate and visible, but also driving measurable consumer actions related to your locations.

 

 

Check out some of the sample screenshots of the Business Listings reporting below, and contact us to request a free live demo now! We’re excited for this initial beta release, and even more excited about what’s on the LOCALACT development road map over the next 12 months. Check our blog for updates!