Franchise Digital Marketing

Franchise Marketing Economics: How to Maximize Ad Spend in 2023

When reviewing data from most 2023 media forecasts from eMarketer and other similar research firms,…

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Industry Roundup – January 2023

We are officially one month into 2023! Here is the latest updates for the month…

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Marketing Attribution: Building a Framework

In the first part of our blog series focused on marketing attribution, we highlighted some…

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Convention attendees

2023 Marketing Conferences

Whether you are looking to learn the latest local marketing tactics or want to make…

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Marketing Attribution Models

While marketing attribution has evolved significantly over the past five years, many brands and marketers…

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Industry Roundup – December 2022

The month of December means we are wrapping up 2022. Here are some highlights from…

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