Paid Media

Industry Roundup: April 2021

WordPress Proposal to Block FLoC  A proposal was put forward last week by a WordPress contributor to block Google’s Federated Learning…

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Digital Recap: Connected TV Continues to Grow

Marketing Trendline – CTV  Marketers seeking to understand the Connected TV (CTV) opportunity will find a…

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women working at a computer

Digital Recap: Goodbye User-level Identifiers

Facebook’s New Research on Diversity & Inclusion in Advertising  Diversity and representation matter in advertising,…

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Digital Recap: Adapting to Search Terms Report Data Loss

[vc_row][vc_column][vc_column_text] Google Ads Search Terms Report Update – How to Adapt Google Ads announced changes…

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Digital Recap: Better Understand Facebook’s CAPI

Facebook’s Conversions API: Start Now!  With changes to consumer privacy law (and ergo web development),…

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Facebook’s Conversions API: Get Started Now

The digital consumer demands both privacy and personalization, and Facebook’s Conversions API (CAPI) is the new tool that seeks to…

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