Paid Search Marketing

Franchise PPC at Scale: Managing Owner Requests and Localization

In a humorous scene in “The Founder,” the biopic about Ray Kroc and the growth…

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How to Do Local PPC on a Budget: Part 3

NOTE: This is Part 3 of a four-part series on how franchisees can effectively use a…

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Local PPC on a Budget: Part 2

NOTE: This is Part 2 of a four-part series on how franchisees can effectively use a…

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How to Do Local PPC on a Budget: Part 1

NOTE: This is Part 1 of a four-part series on how franchisees can effectively use a…

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Google Promoted Pins Officially Moves From Alpha to Beta

Google is finally launching a pilot for Promoted Pins within the maps application. This has…

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Major Change Comes to AdWords Ads

Expanded Text Ads Launch Likely the biggest evolution within AdWords since enhanced campaigns melding mobile…

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