Industry Roundup – January 2024

Here are the latest updates for the month of January:

Navigating the New Normal in Digital Marketing

Are you ready for the cookieless era? Google plans to take away cookies in 2024. Learn more about how Location3 is planning for this shift in digital marketing from our VP of Digital Strategy, Vera Shafiq. Read it here.

PromoRepublic Webinar: New Year, New Customers

Crystal Ware joined a very special roundtable discussion hosted by PromoRepublic. The main areas of discussion were the latest AI technologies, communication channels, and marketing tools reshaping the industry. You won’t want to miss the insights from Crystal and the rest of the panel. Watch it here.

1851 Franchise – Meet The Supplier

Josh Allen, VP of Marketing, was a special guest on the Meet the Supplier podcast by 1851 Franchise. There was a great discussion on the state of the franchise industry, how Location3 works with franchises, and digital marketing overall. Watch it here.

IFA Annual Convention 2024

We’re proud to once again sponsor the IFA Annual Convention, and we hope to see you there! Meet with us at Booth #628 to learn how to better integrate first-party data, automation technology,and marketing strategy for scalable revenue growth across your entire franchise system. If you’d like to¬†schedule a specific time to meet with our team, you can do so here. Not sure what your convention schedule looks like yet? Here are three reasons to drop by Booth #628:
  1. Are you facing challenges with integrating National + Local marketing programs? We can help and we’ll show you how
  2. Are you ready for the major industry shift away from 3rd-party cookie tracking in digital media this year? We can answer your burning questions (and offer you a tasty baked treat to enjoy).
  3. Do you need better technology that empowers franchisees with local marketing and digital media solutions? Ask us how our LOCALACT platform delivers an average 12:1 return for enrolled franchisees and demo our mobile app for iOS and Android.
We’re looking forward to seeing all of our friends and colleagues in franchising this February in Phoenix!

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