Industry Roundup – September 2023

Here are the latest updates for the month of September:

IFA Webinar – The Art & Science of Marketing in 2024:

We sponsored IFA’s recent Wednesday Wise Webinar hosted by Crystal Ware & Vera Shafiq, along with guests Kelly Martens-Crompvoets (Any Lab Test Now) and Bo Lowery (Wild Birds Unlimited, Inc.) that focused on how franchisors can navigate the tightrope all marketers must walk, balancing increasing consumer expectations and the challenge of capturing their attention in an information-saturated world. Watch it here.

How Digital Marketing Has Changed Businesses:

Embrace the power of digital marketing in today’s fast-paced business landscape. Discover how it revolutionizes customer targeting, offers unprecedented data insights, and fosters genuine audience engagement. Read it here.

MozCon 2023 Recap:

This year’s MozCon was all about exploring the future of search, and it was packed with knowledge bombs, expert talks, and groundbreaking ideas. Jimmy Chan, Account Manager at Location3, was on site for this premier event last month. So, if you missed out or want a quick recap, here’s your chance to catch up on all the action in our two-part recap: Part 1 and Part 2

International Franchise Association’s 2023 Advocacy Summit

During the month of September, members of our leadership team were proud to represent Location3, our franchisor partners, and the tens of thousands of franchise owners they support, advocating on behalf of franchising on Capitol Hill in Washington D.C. as part of the International Franchise Association’s 2023 Advocacy Summit.

Our colleagues Alex Porter (CEO), Crystal Ware (Managing Director), and Joshua Allen (V.P. of Marketing) spent time with our state and local

representatives educating them on key issues currently impacting franchising and what they can do to help all of those that are invested and involved in this incredible community. We’re proud to be part of the IFA’s efforts in promoting, protecting, and enhancing the franchise business model and look forward to continuing to work alongside them to ensure that our partners achieve success in growing their businesses in every local community they serve throughout the country. To learn more about how you can get involved, visit the IFA’s Franchise Advocacy resource guide.

Springboard 2023

Springboard 2023 in Philly did not disappoint. It was two days full of learning and networking with emerging franchise brands. Our team received valuable insight from seasoned franchise founders and leaders. Location3 was honored to sponsor this event for the second year.

A few highlights:

During the keynote sessions, we heard from the visionary founders behind 9Round (Shannon Hudson) and Blimpie (Tony Conza), as well as former Sonic CEO, Clifford Hudson. Hearing the inspiring stories behind their WHY is a reminder of how privileged we are to partner with so many iconic franchise brands.

Some of our favorite marketing sessions and panels included “How to Choose Which Franchise Partner to Trust,” “Using AI in Franchising Responsibly,” “Marketing Fund Magic: Creating & Evolving A Plan Franchisees Will Embrace” and “Creating A Customer Experience Worth Repeating.”

We can’t wait to see what is in store for next year’s event!

The Power of Artificial Intelligence White Paper:

As ChatGPT gains immense popularity, AI-driven advancements are reshaping the marketing landscape. Discover how businesses leverage AI’s power to refine their strategies and navigate the evolving digital sphere in our latest white paper. Get Your Copy Here.

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