Paid Search Marketing
How to Optimize for Seasonality in Paid Search Campaigns
Understanding when seasonality will affect your paid search campaigns is crucial to planning and executing…
Expanding Your Keyword List For Maximum Paid Search Efficiency
Keywords 101: Keywords are phrases people use when searching for information on the web. In…
LinkedIn Profile Targeting Shows Promise for Microsoft Ads
When Microsoft finalized its $26.2 billion acquisition of LinkedIn at the end of 2016, it…
Maximize Customers By Integrating Search and Social Advertising
We’ve long known that last-click attribution is a flawed model. It ignores the nuances of…
Location3 Study on Review Management Featured on Search Engine Land
A Location3 study that examines the relationship between online review management and paid-search conversions reviews was…
Why Are QSRs Ignoring Paid Search?
Quick Service Restaurants (QSRs) rely heavily on traditional media channels to drive consumers into retail…