Industry Roundup: May 2022

May 2022 Broad Core Algorithm Update 

Google announced last week that it would be releasing a broad core algorithm update for Google Search. The update launched on Wednesday but will be rolling out over the next couple of weeks. These updates are designed to improve search results for users. Site performance in search results rankings may be affected. If you’re noticing a downward slide, it’s important to note: your site is being reassessed against other web content that has been published since the last update. As Matt Southern notes in his article for Search Engine Journal, focusing on your content strategy is the best plan for dealing with any negative impacts associated with an algorithm update. For more, read Google’s guidance on what site owners should know.  

FCXC Conference Next Month! 

The IFA’s Franchise Customer Experience Conference (FCXC) is next month! June 20-23, our franchise marketing experts will be on site in Atlanta, ready to answer your questions. Whether you’re marketing to consumers, recruiting employees, or seeking to expand your franchise, Location3 can help you develop and execute a cohesive marketing strategy for your brand. Will we see you there? Let’s chat! We’ll be set up at Booth #2. 

IFA Marketing & Technology Toolkit 

The International Franchise Association (IFA) released its annual Marketing & Technology Toolkit this month, featuring an article by Location3 CEO, Alex Porter: Why Local Video Ads Need to Be in Your Franchise Media Mix. It’s no secret – digital video is on the rise. Franchise brands that engage audiences in this medium have increasing opportunities to drive measurable revenue growth from this key channel. Read Alex’s article to learn more about selecting the right video channels for your business, video creative, and more on YouTube advertising.  

What Makes Content Good? 

When it comes to digital video content, it’s not production quality that engages a loyal audience. Garnering viewership is about storytelling. Personal, relevant, authentic, yes. Check out Google’s interactive slideshow for more tips on storytelling in the digital age. 

Centering your Brand in YouTube Ads 

Did you know that it’s important to show and mention (audio!) your brand within the first 5 seconds of your video ads? Double check your video ad creative and learn more about branding strategies for YouTube ads with this helpful video guide. 

Google Marketing Live 2022 

There’s something for every marketer at Google Marketing Live. All sessions are now streaming, and you won’t want to miss the product updates, the automation innovations, and insights and advice shared by industry experts. Check out our recap and recommended sessions here. 

Video Ads – A Little Budget Goes a Long Way 

As a business owner, you want to reach as many potential customers as possible, in the most cost-effective way. Not only does online video offer reach but advanced targeting options and new brand safety measures make this a no-brainer for digital marketers. But, is it cost effective? Read the latest from enterprise marketing expert, Crystal Ware, for more. 

Go Full Funnel 

We’re sharing the strategy behind the success of our latest case study – a layered approach to programmatic CTV and Display/Native advertising is driving results for our brand partners. Learn more about our methodology with Paid Media expert, Andi Johnston. 

Case Study: Programmatic Media Driving Big Results 

We can’t deny it: we’re really excited about our work with Wild Birds Unlimited. Check out the case study that demonstrates the power of programmatic CTV and Display campaigns for franchise brands. When our clients win, we win. And it sure doesn’t hurt to be recognized for our hard work by The Drum Marketing Awards! We’re proud to be named a finalist with all the amazing brands competing. Check out our work.