Industry Roundup – May 2024

Here are the latest updates for the month of May:

LOCALACT Mobile App

Get ready to elevate your local marketing – the LOCALACT Mobile app is officially here! This game-changing experience brings the power of LOCALACT right to your fingertips. Available for iOS and Android.

How Fanchisors & Franchisees Can Optimize Revenue Growth Through Integrated Marketing & Operations

We sponsored IFA’s recent Wednesday Wise Webinar hosted by Vera Shafiq & Jennifer Chasteen (SYNERGY HomeCare) focusing on how marketing technology and data visualization can optimize your media mix strategies. Along with optimizing revenue growth through integrated marketing and operations. Watch it here.

Google Delays Cookieless Tracking, yet again!

Google’s postponement of third-party cookie deprecation to 2025 is due to technical and regulatory challenges. Marketers should use this additional time to focus on mastering first-party data and developing new strategies like contextual targeting to adapt to the cookieless future. Read it here.

Google Marketing Live 2024

Google Marketing Live 2024 showcased a plethora of AI-driven advancements in digital advertising. Key highlights included AI-Enhanced Shopping Ads, the integration of ads within AI Overviews, and the introduction of Ads Data Manager for first-party data unification. Read it here.

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