Alex Porter is a highly accomplished senior executive with almost 20 years of experience managing successful digital marketing strategies involving ad technology, marketing technology, and multi-location franchises. He has a proven ability to assist executive leadership teams in determining the key touchpoints along their respective consumers’ path-to-purchase, which drive revenue maximization and grow profitability, in addition to ensuring the development of strategic plans to utilize this data. His areas of expertise include franchise development, Local SEO, attribution modeling, marketing trends analysis, consumer evaluation, abstract thinking, growth strategies, strategic alignment, performance optimization, and relationship building.

Alex currently serves as the Chief Executive Officer of Location3, a digital marketing agency based in Denver, Colorado that delivers enterprise-level strategy with local market activation for global brands. He stepped into the role of President in 2010, with a subsequent role expansion to include Chief Strategy Officer in 2015. He regularly presents at a wide range of digital industry conferences and events, with a focus on thought leadership content. In addition, he shares his industry experience on the Location3 blog and podcast, Digital Shoptalk.