Alex-Porter

Alex Porter - CEO

Joined Location3 in 2003

Promoted to CEO in September 2017

M.S. in Kinesiology & Mental Training, University of Maryland

Proud native of Baltimore, MD

Certified Franchise Executive, International Franchise Association

Alex Porter is a highly accomplished senior executive with almost 20 years of experience managing successful digital marketing strategies involving ad technology, marketing technology, and multi-location franchises. He has a proven ability to assist executive leadership teams in determining the key touchpoints along their respective consumers’ path-to-purchase, which drive revenue maximization and grow profitability, in addition to ensuring the development of strategic plans to utilize this data. His areas of expertise include franchise developmentLocal SEO, attribution modeling, marketing trends analysis, consumer evaluation, abstract thinking, growth strategies, strategic alignment, performance optimization, and relationship building.

Alex currently serves as the Chief Executive Officer of Location3, a digital marketing agency based in Denver, Colorado that delivers enterprise-level strategy with local market activation for global brands. He stepped into the role of President in 2010, with a subsequent role expansion to include Chief Strategy Officer in 2015. He regularly presents at a wide range of digital industry conferences and events, with a focus on thought leadership content. In addition, he shares his industry experience on the Location3 blog and podcast, Digital Shoptalk.

The Metaverse

By Alex Porter | February 28, 2022

Social User Trends Your Business Should Know

By Alex Porter | February 15, 2022

Industry Predictions 2022

By Genevieve DePriest | December 15, 2021

Holiday Marketing 2021

By Alex Porter | November 17, 2021

Second Bite Podcast: Managing Franchise Industry Complexity

By Genevieve DePriest | September 10, 2021

Diversity, Equality & Inclusion – Colorado Ad Day 2021

By Genevieve DePriest | September 7, 2021

Franchise Spotlight: Tutu School

By Alex Porter | July 28, 2021

Google I/O Recap

By Alex Porter | June 24, 2021

Local Marketing Survey: Executive Analysis

By Alex Porter | March 24, 2021

Does Advertising Work?

By Alex Porter | January 26, 2021

Porter: Smart Ads Only Threaten Agencies That Don’t Deliver Strategy

By Kody Pedersen | August 29, 2018

Why Franchise Brands Need to Get on the Local Video Bandwagon

By Kody Pedersen | August 6, 2018

Porter: The Impact of Artificial Intelligence On the Future of the Digital Agency

By Kody Pedersen | May 8, 2018

Alex Porter: CFE, Certified Franchise Executive

By Alex Porter | March 12, 2018

Porter: How to Increase Your Franchise’s In-Store Revenue

By Location3 Team | December 12, 2017

Porter: How to Tighten Your Local Search Strategy

By Location3 Team | October 26, 2017

VIDEO: Location3 CEO Talks Franchise Marketing on Cheddar TV

By Kody Pedersen | October 4, 2017

Location3 Promotes Alex Porter to Chief Executive Officer

By Kody Pedersen | September 11, 2017

BizReport: Top 3 Tips to Improve Local SEO

By Alex Porter | July 4, 2017